Website analysis tools

Choose a starting point for your research

Start with the question you want to answer. Comparing a competitor, researching a topic and checking a Google result each need a different starting point.

• “Which countries should I investigate?” Start with a domain lookup. Review the country breakdown, then choose the market relevant to your business before exploring its keywords.
• “What should I write about?” Start with Keyword Research. Enter a product, service or topic, select your target country, and group relevant suggestions by the questions they help you answer.
• “What kind of page should I create?” Start with the SERP Checker. Look at whether the results are product pages, guides or comparison pages before choosing your content format.

A practical sequence is: choose a market, research relevant keywords, inspect the search results, and decide which page you can make genuinely useful.

Read the step-by-step guides: checking competitor website traffic and doing keyword research.